For many internet marketers, Facebook ads are one of the most effective ways of getting exposure to their website or product. However, if you are a beginner, it can seem a little complicated at first. But do not worry. In this Facebook marketing guide, you will learn everything from conversion tracking and pixels to several campaign goals and the infamous “Power Editor” tool. If you are interested in running Facebook ads, you will gain much needed information in this Facebook marketing guide.
One thing you need to know about Facebook ads is that they work much differently than the regular advertisements on your blog. Unlike with a blog post, there is no preview of the ad; therefore you need to set up your advertising campaign in advance of publishing your blog post. You also need to adjust your landing page in order to make sure that your ads will get the attention of your audience. If you want to have more impact, try running ads on your blog posts and not on the actual web site.
Before you actually start running your ads in Facebook, it is important for you to establish your target market. This is especially true for campaigns targeting mobile users. Although you can target users of all age groups in Facebook, there are differences when it comes to the cost per click for each target group. The bottom line is that you need to identify your target market before you launch your campaign. You can use Facebook’s in-built demographics feature to do so.
Once you have identified your target audience, you can move on to setting up your ads. To do this, you will need to set up your account with Facebook as you would with any other online marketing platform. From the ‘ads’ page, click on ‘Advertising’ and scrolling down to the bottom of the page. You will see a drop down menu, which contains a range of options such as, ‘Create an advertisement’, ‘Manage your ads’, and ‘Search your audience’.
After selecting these options, click on ‘Create an ad’, and you will be given a choice of what type of advertisement you would like to create. From here, it is as simple as copying and pasting the code from a template that you would find in an online marketing company’s website. Your ad copy should be no longer than 125 characters long, including the two link descriptions and body text. In Facebook’s in-built demographics feature, it is best to select ‘Get Started’ if you are new to the platform.
In Facebook news feed, it is best to keep your ad short, sweet and to the point. It is common for people to watch lengthy videos, and using too much detail can only serve to annoy viewers. It is recommended to keep your news feeds relevant and informative to your niche topic. As you set up your ad, you will notice that there are options to choose between, such as, displaying to users in their home feed or in their news feed. It is a good idea to test this out on a testing profile first, to ensure that you are actually displaying your ads within your niche’s news feeds.
Once your ad has been published, you will need to promote it. Depending on your Facebook campaign, there are various ways of promoting your ad. You can use Facebook’s in-built advertising features, which include, posting to fan pages, comments sections and on your wall. There is also an option to let users know about your ad via notifications, for instance through the news feed. Some other marketing software like Google AdSense allows you to put an icon on your website or blog, which users can click to learn more about your site or blog.
If you want to run ads in conjunction with your blog posts, the challenge is to ensure that both pieces of content are equally entertaining. Although the blog post is going to be full of information and maybe pictures, it is best to use Facebook’s in-built search capabilities to determine which one of your ad copies is going to draw attention to the right ad. For instance, if you are running a carousel ads on a sports car themed page, your ad may well attract attention to a car commercial. You could easily use this same concept when writing your blog post, but make sure that the information provided is of the highest quality.
Facebook has recently launched a tool, called “Ads Manager”, to help businesses with their advertising campaigns. The Ads Manager tool allows you to see your entire campaign’s statistics and in depth analysis, which is especially useful if you have several ad sets and a wide variety of products and services. You can even import your existing ad sets into the Ads Manager to get a detailed report on the performance of each set of ads. This report will allow you to customize and refine your ads for maximum results.
In short, Facebook’s unique advertising platform provides a great opportunity for small businesses to expand their range of advertising with targeted ads which will ultimately expand their customer base while providing them with an easy-to-use interface and great features like ad matching and tracking statistics. With the wide variety of ad formats available and the targeted organic reach that Facebook delivers, Facebook should be an invaluable partner for your business as you look to expand your customer base. If you haven’t started advertising on Facebook, now is the time. And if you’ve been advertising on other platforms, Facebook should be a logical choice to increase your exposure and bring more business your way.
