Testing the profitability of an SEO strategy using A/B testing is one of the most commonly used methods by webmasters. With so many different opinions on what works and what doesn’t there seems to be plenty of disagreement on whether it’s actually worth it. In this article I’m going to outline some of the basic arguments for and against A/B split testing and how it can be used to optimise your website.

A/B testing for SEO, rather than purely for readers, is an advanced topic. There’s a lot of misunderstanding over what actually constitutes A/B testing and how you can use external factors to help you conduct A/B tests for SEO. This is a quick overview of what you need to know and what the process of testing in general is. Hopefully by the time you’ve finished reading this article you’ll know whether or not it’s worth your time to be using seo split tests in your optimization efforts.

So what exactly is split testing? Basically it involves two separate sets of tests – one for you and one for your competitor. Your goal is to determine which site has higher conversion rates, which attracts more traffic and which will bring you the most revenue. Using seo split-test strategies you can find out exactly which sites are performing below their fair standings, and can therefore improve them to ensure your rankings are fair too.
So how do you conduct your seo A/B testing? The first step involves looking at some simple structured data, and identifying how each page is performing relative to its own set of rules. For example, if Google wants to find pages that have lots of internal links, but can’t identify any links from external sources then the search giant will perform a text search on each link found. From this you can identify which sites are linking together – in this case you’re looking for sites with a high page rank (PR) – and compare these with your own data to identify your ranking.

From here you can run experiments – these are different versions of the same page, but this time varying one or more of the elements that Google deems important. For example, if you want Google to rate your site as highly trustworthy, then you can run experiments where you add in certain phrases to your homepage. If you want Google to think that your site is relevant for a particular keyword, then you can use different variations of that word. All of these things can be tracked and compared to see whether or not the changes made on the site have had an effect on your ranking. However, one important thing to remember is that any relevant changes must be accompanied by an explanation from Google, as to why they were implemented.
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There’s another important thing to keep in mind when it comes to using seo split testing, and that is that although you might achieve your desired results using a particular method or tactic, if you don’t maintain a solid strategy for reaching statistical relevance you may never get your traffic numbers up to the point where you want them to be. If you’re not familiar with SEO or how the internet works, it’s OK – it’s better to get someone else to do that for you. You need to spend enough time building up your list and getting as many people as possible to opt-in to your list before you start trying to market to them in any big way. In order for your website to reach statistical significance, you need to keep a steady stream of traffic coming into your site – and that’s really what you should be concentrating on first, rather than experimenting with methods like SEO.