That’s when the web is full of questions like: How To monetize App, What is the ideal App monetization model? The simple paid App builds up the trust of mobile App developers by promising them easy bucks, while, free Apps having in-built advertising as little body as an eye catching icon are slowly but steadily increasing their App sales after steadily building… trust. Even a super popular App that is very popular for a long time may not show any immediate sales increase; it may have a great download rate but that doesn’t mean much if nobody knows your application! The key is to add great content that will generate traffic. If you think about it, most of the money in the World is generated by companies that provide a great service or content to their customers. They have to find a way to make sure that the people who visit their site know about their existence.   The other option for app store publishers is to offer both free and paid applications. In other words, they have to make sure that the information provided by the apps is something that will be of interest to the audience they are trying to reach. Otherwise, they are wasting their effort promoting an app that will be ignored. On the other hand, by offering physical purchases, the audience can be assured that they will get the value for their money.   Many top grossing paid apps now have a revenue model known as Micro Payments. It has been a viable option for quite some time and has been used by some of the big names in Free Online Games. Unfortunately, there was never a mass market for it before App Stores were created, which effectively killed its chances. However, as App Stores began offering more revenue sharing and other cost-based features, the popularity of paid apps started increasing again. Now, with the help of monetization, paid apps can compete with the free ones. If you look at some of the more popular paid apps, you can see how the interface has been revolutionized. A lot of these applications are no longer just text-based. Even those that have text-based interfaces now have icons and videos to support more interactive content. Some of them are able to integrate social media networking into their monetization schemes.   In terms of cost, paid apps still remain relatively cheap. They are typically just a fraction of the price of free apps, although this will certainly change over time. But in the end, the cost remains manageable, especially compared to the hundreds and thousands of dollars needed to launch free apps in the App Store.   As for the target audience, paid apps generally cater to a much larger audience than do free ones. This is because of the reasons mentioned above. However, this doesn’t mean that a wider target audience cannot be reached. On the contrary, this also enables a business to reach an array of different audiences and demographics. This is because of the app stores that continue to grow.   The most important thing, though, is to know how to monetize app sales through the use of in-app advertising. This is where the real work begins. It’s important to distinguish between the apps that offer in-app advertising and those that do not. Most app publishers focus their efforts on providing features that allow users to earn money as they surf the web for news, entertainment, and other things.   These services vary widely and are implemented in different ways. Some publishers allow users to make in-app purchases while others encourage visitors to “sign up” for their service so they can place banner ads or interactive ads within the app. A few have both options. A number of app monetization options include pay per click campaigns, pay per play networks, and ad networks that allow advertisers to place text ads and banners within the app itself.